NeoSystems Inc. Announces Integration of Hoover’s Comprehensive Company and Industry Insight into Microsoft Dynamics CRM 4.0

December 02, 2009

NeoSystems Inc., today announced an agreement/alliance with Hoover’s, Inc. (www.hoovers.com) to allow customers to deploy Hoover’s award-winning business insight into their CRM implementation, giving them a competitive edge through immediate access to the most relevant information about the companies and people driving the economy.

NeoSystems Inc. is a Microsoft Certified Gold Partner and is the local market leader in providing CRM solutions to companies of all sizes.  NeoSystems has been providing CRM solutions since 1992 and has a roster of customers that spans a myriad of industries.

“In this economy, business professionals must be more confident and better prepared than their competitors with the right information and tools,” said Heidi Tucker, Hoover’s vice president of business development. “Giving them access to Hoover’s comprehensive, actionable business information directly within their workflow will only improve their productivity and effectiveness.”

 “Business people need quick access, within their workflow, to the most accurate and comprehensive information available,” said Grant McLarnon, who leads the CRM practice at NeoSystems.  “We are very excited to join with a company like Hoover’s to give our customers direct access to trusted business information with Access Hoover’s that will help them grow their business and better serve their existing customers.”

“We are proud to offer our customers access to Hoover’s best-in-class business information. NeoSystems is committed to having the strongest CRM practice in Canada, and this alliance helps us achieve that mission.”

Access Hoover’s includes Hoover’s database of more than 29 million public and private companies worldwide and 36 million decision makers. The offering delivers both the breadth of information needed for targeted prospecting and the depth required for insight and strategic intelligence.

Access Hoover’s will allow users to:

• Prospect by creating extensive, targeted lists that meet their specific criteria (location, industry, sales or employee size, growth rates, business type, etc.) Users can import these prospects as leads or contacts into their CRM within seconds. Access Hoover’s will identify potential duplicates before they are added.  
• Cross-sell into existing accounts using additional contacts found through Access Hoover’s, and view in-depth corporate hierarchies via Hoover’s Family Tree tool.
• Better prepare for sales calls by appending the most up-to-date business information (such as executive biographies, current and historical financial performance, top competitors, industry issues, leadership changes, etc.) to account, contact and lead records.
  Save time by providing one-stop access to Hoover’s accurate and business critical insight from within Microsoft Dynamics CRM, greatly reducing sales call prep and research time. 

About Hoover's, Inc. – The Fastest Path To Business™
Hoover’s, a D&B company, provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover’s provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover’s unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover’s (http://www.hoovers.com), the company’s premier online service. Hoover’s is headquartered in Austin, Texas.